Service

SEO for Google, and for the AI assistants people now ask instead

People still search Google, but more of them now ask ChatGPT, Copilot or Perplexity. Being found means ranking on one and being quoted by the other. We did both for ExamYard, our own site, and use the same methods for clients.

What we do

No.PointWhat it means in practice

01Pages people search forWe find the questions your buyers type and build one useful page per question, not thin copies.

02Programmatic pagesWhere you have data, such as products, locations or a catalogue, we generate hundreds of pages that each say something real.

03Technical SEOTitles, structured data, sitemaps, canonical tags, speed and internal links, checked against Search Console.

04AEO and GEOllms.txt, FAQ markup and pages written so AI assistants can quote a clear answer and cite you.

05IndexingIndexNow, Bing and Google submissions so new pages are found in days, not months.

06ReportingClicks, impressions, positions and AI citations, monthly, in plain language.

Proof

ExamYard: about 3,300 pages, 1,670 Google clicks in 28 days at an average position of 7.4, and 809 citations in Microsoft Copilot answers. See the case study.

Questions people ask

What is AEO and GEO?

Answer engine optimisation and generative engine optimisation: making your pages easy for AI assistants to understand, trust and quote.

How long until results?

New pages are usually indexed within weeks. Rankings and citations build over two to six months.

Do you build backlinks?

Only honest ones: listings, partners and content people want to link to. Never bought links.