Case study · Lead generation

Finding and emailing 1,800 schools and colleges for under $10 of data

ExamYard wanted to offer its teacher and student portals to schools, colleges and universities. Buying a lead list was expensive and stale. We built a pipeline that finds institutions, checks they are growing, pulls the contact from their own website, verifies every address, and hands the list to Odoo to send.

The client

ExamYard (examyard.com), a Cambridge exam-prep publisher. ExamYard is built and run by the Inertia Automate team. It is our own work, so we can show it in full.

What needed to change

No list of schools, colleges or universities to contact.
Bought lists that were out of date and full of bounces.
A sending setup that would not get the domain blocked.

What we built

No.PartWhat it means in practice

01Finding institutionsGoogle Maps searches across 72 Pakistani cities found 8,442 institutions, 7,063 of them with phone numbers. Abroad, LinkedIn job posts showed which institutions were hiring, a sign they are growing.

02Contacts from their own sitesEmails taken from each institution's own website and public pages, and named heads found through people-data APIs, all through one API account (treg).

03Every address verifiedEach email checked as deliverable before use: 652 at 437 institutions abroad and 1,140 at 1,025 in Pakistan, at roughly half a cent each.

04Into OdooContacts loaded into Odoo Email Marketing lists by type (schools, colleges, universities, academies), ready to reuse, with unsubscribes respected automatically.

05Paced sendingCampaigns sent from Odoo in small batches, paced to stay under the mail server's hourly limit, with a plain, personal email and an unsubscribe line.

How it runs now

1,019 emails to Pakistani institutions went out with 0 failed and 0 bounced, and 525 more abroad. A follow-up campaign to 222 verified subject teachers also went out. The first demo requests and teacher sign-ups arrived within a day.

Built with: treg data APIs, Google Maps and LinkedIn data, Email verification, Python, Odoo Email Marketing.

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